5 Reasons You Need Branded Emails

You may wonder why your emails get lost in your contacts' inbox. Want to make a lasting impression on your subscribers? It's time to unleash the power of branded emails.

Beyond just looking pretty, branded emails can significantly impact your marketing performance and overall brand perception. Frankly, it all kind of goes back to understand the benefits of inbound marketing: Why Inbound Wins Over Outbound. Nonetheless, here are five compelling reasons why you should invest in creating emails that reflect your unique identity:

1. Boost Brand Recognition: Think of your emails as mini-billboards for your brand. A consistent look and feel across all your communications reinforces your brand identity and makes you instantly recognizable.

2. Build Trust and Credibility: Branded emails exude professionalism and legitimacy. When your emails look polished and well-designed, it instills confidence in your subscribers and makes them more likely to engage with your content.

3. Increase Engagement: Branded emails are visually appealing and captivating. They encourage subscribers to open, read, and click through, driving higher engagement rates and ultimately leading to more conversions.

4. Reinforce Your Marketing Message: A cohesive brand experience across all channels, including email, helps strengthen your marketing message and ensures it resonates with your audience.

5. Stand Out from the Competition: In a crowded inbox, branded emails help you differentiate yourself from the competition. A unique design and voice will make your emails memorable and leave a lasting impression on your subscribers.

Do you know the difference between marketing and sales emails? Here's the answer: HubSpot: Marketing and Sales Emails

How to Create Branded Emails that Wow Your Audience:

• Develop a Strong Visual Identity: Start by creating a style guide for your emails. This should include your brand colors, fonts, logo placement, and overall design aesthetic.
• Craft Compelling Subject Lines: Your subject line is your email's first impression. Make it catchy, relevant, and personalized.
• Tell a Story: Use your email copy to tell a story that resonates with your audience. Focus on the benefits of your products or services and how they can solve your customers' problems.
• Include a Clear Call to Action: Make it easy for your subscribers to take the next step, whether it's visiting your website, downloading a resource, or making a purchase.
• Test and Optimize: Don't be afraid to experiment with different email layouts, designs, and calls to action. Track your results and make adjustments based on what works best for your audience.

The Anatomy of a High-Converting Branded Email

What makes a branded email truly effective? Let's break down the key elements:

• Header: Your logo should be prominently displayed, along with a clear and concise headline that captures attention.
• Body: Use your brand colors, fonts, and imagery to create a visually appealing and cohesive layout. Keep your copy succinct and focused on a single call to action.
• Footer: Include your contact information, social media links, and an unsubscribe option (required by law).
• Personalization: Use merge tags to address recipients by name and tailor the content to their interests or past interactions with your brand.

Please, note that you can send marketing emails ONLY to contacts, which are set as "marketing contacts." Read more here: What are HubSpot Marketing Contacts?

Now, let's take a look at some brands that have mastered the art of branded email marketing:

• Apple: Apple's emails are minimalist and elegant, reflecting the brand's clean and sophisticated aesthetic.
• Airbnb: Airbnb's emails are visually stunning, using beautiful photography and storytelling to inspire wanderlust.
• Mailchimp: Mailchimp's emails are playful and informative, using humor and personality to engage subscribers.

Measuring the Impact of Branded Emails

Don't just assume your branded emails are working – track your results! Here are some key metrics to monitor:

• Open Rate: The percentage of recipients who open your email.
• Click-Through Rate (CTR): The percentage of recipients who click on a link in your email.
• Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase or filling out a form.
  

Pro tip: Make sure you create unique content as it will help you boost the engagement. Read more here: Why Unique Content is Your Secret Weapon

By tracking these metrics, you can identify what's working and what's not, and make data-driven decisions to optimize your email marketing campaigns.