About

My studies and my work both started around 2017, with 2 semesters of Advertising and Public Relations at the School of Journalism, Kuban State University, where I also coordinated the student leadership organization. In 2018 I got on a plane. Since then the United States has become my permanent home, and I am proud to contribute back to it. The degrees followed. A bachelor's in international business at North Seattle College, then a master's in IT management at Central Washington University, with a 4.0 and the Outstanding Leader Award. Now a Doctor of Information Technology at Arizona State University, expected 2028.

The work ran alongside the degrees. At BizX, a FinTech marketplace in Bellevue, I went from marketing intern to data analyst. Then 3 years at Educative, an EdTech learning platform with 3M+ learners, where I led email marketing alongside the owners of the other channels and rebuilt the affiliate program to 1,000+ partners. Since June 2026, Director of Marketing at Emerge, a freight-tech company in Scottsdale.

I have also run businesses of my own. A local service company in Washington in 2020 and 2021. And since 2024, OptimizeHub, a consulting practice for one-off marketing systems projects, whose infrastructure I now use for this research project.

So, the research. I have spent years on the marketer's side of the screen, building the systems that get products found. The applied project turns that around and asks what the shopper on the other side can trust.