Boris Robles-Slyusar

Feedback from colleagues and partners

Anonymized, merged into themes and grouped by month. So far it comes from classmates and my mentor. Notes from the data partners will join as they come in.

September 2026

  • Classmates

    How do I check the tool is right when it flags a review, and measure false positives?

    My take

    Classmates suggested testing on reviews already labeled real or fake, starting with a 2011 deceptive review corpus, but I have not committed to that. I need to work through the detection research, and have no answer yet on false positives.

  • Classmates

    Which 1 input, 1 outcome, 1 system, product category, and LLM platform do I start with?

    My take

    Reviews are the likeliest input, the outcome is shaping up as a re-ranked product list, and I have not locked in a system or category. LLM platforms may drop out of the first build, so that has no answer yet.

  • Classmates

    How does my tool avoid Fakespot's fate and keep up as GenAI reviews get harder to detect?

    My take

    Fakespot's shutdown is my case study. I think scraping cost at scale was a big factor. A classmate suggested labeled datasets instead of scraping. I have not settled the cost side or how the tool keeps up with GenAI reviews.

  • Classmates

    Is the tool about review trust or product quality, and what separates normal marketing from deception?

    My take

    I frame the tool around transparency and ranking credibility, not product quality, with the FTC Consumer Review Rule as my legal line for reviews. I have not decided where sponsored listings fall or how far into product quality to go.

  • Classmates

    Can shoppers spot fake reviews on their own, and would a verified-buyer filter help?

    My take

    No hard answer yet, but an estimated $770.4 billion in unwanted purchases in 2025 suggests shoppers miss fakes. Verified-buyer filters help only partly, since sellers pay people to buy and review. I have not decided how to use verified status.

  • Mentor

    Which marketing tactics beyond fake reviews should the tool cover, and how do I detect each?

    My take

    I have a working list of 10 tactics with detection signals for each, shown under Research. Reviews are the first input, and I have not decided which other tactics make the first build.

  • Classmates

    Can the tool show how positions change under my stated rules without claiming how many places a tactic caused, and should I pick platform rankings or listicles first?

    My take

    Yes, and that is the claim I can stand behind. The demo shows the move from my baseline to my re-ranking with the rule behind it, and says nothing about where a product would have sat without the tactic. Platform rankings or listicles is still open, and I agree 1 of the 2 is enough for the first study.

  • Mentor

    For each of the 10 tactics, what does detection need, is there a labeled dataset in the open, and which tactics should be the main focus?

    My take

    That is my homework now: a map that sorts the 10 into easy, hard but doable, and beyond 1 project, with the datasets I can verify at their source. The main focus comes out of that map, and legitimate and unethical tactics may get different weights.

  • Professor

    Which 1 platform, 1 product category, 1 definition of manipulation and 1 ranking outcome? Reviews, search order, recommender systems and listicles are methodologically different.

    My take

    Taken. All 4 are open as I write this. The category is between a consumer product and subscriptions, and the outcome is between a platform's order and a listicle. I will pick 1 of each before the proposal, and the feasibility map decides most of it.

  • Professor

    Is an average star rating a fair baseline, when 5 stars from 1 review counts the same as 4.7 from 10,000? What would convince a skeptic?

    My take

    It is not, and the mock example only uses it because it is easy to read. A Bayesian average or a Wilson score lower bound, both of which weight a rating by the reviews behind it, is on the table for the real baseline, and the demo will follow once I choose.

  • Professor

    Detecting suspicious signals and re-ranking on them is not the same as showing that marketing caused the original position. How do I keep that apart?

    My take

    By wording the claim as what the tool shows: how the order changes under rules I state, measured as rank changes and rank correlation, never as what caused the platform's order. The suggested question, how adjusting for signs of suspicious review activity changes the ordering against unadjusted ratings, is the shape I am working toward.

Next round

  • Open slot

    The next question lands here, from classmates, my mentor or a data partner.

    My take

    Written once the question is in. Yours is welcome: boris@optimizehub.net.

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