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HubSpot Maintenance: Employee vs. Contractor

Published by Boris Robles-Slyusar on
HubSpot Maintenance: Employee vs. Contractor

Your HubSpot portal is the engine of your inbound marketing and sales success. But like any powerful machine, it requires regular maintenance and optimization to keep it running smoothly.

Should you hire a full-time employee or a freelance HubSpot consultant to handle this ongoing work? The answer depends on your unique needs and budget. Let's explore the pros and cons of each option:

Employees: In-House HubSpot Expertise

Pros:

  • Dedicated Focus: A full-time employee is solely focused on your HubSpot portal, ensuring consistent attention and responsiveness.
  • Company Culture: They're integrated into your team and culture, fostering collaboration and communication.
  • Long-Term Investment: Hiring an employee is a long-term investment in your HubSpot success (only if you know that this employee will stay for a long time)

Cons:

  • Cost: Salaries, benefits, and training expenses can be substantial.
  • Limited Expertise: It's challenging to find one employee with expertise in all aspects of HubSpot (marketing, sales, service, operations).
  • Scaling Challenges: As your business grows, so do your HubSpot needs. Scaling up your in-house team can be costly and time-consuming
  • Turnover: If your employees leave for any reason and don't leave any playbooks on how they should run your HubSpot account behind, you can say goodbye to a reliable HubSpot reporting

Contractors: Flexible, Specialized Support

Pros:

  • Cost-Effective: Contractors typically charge hourly or project-based fees, making them a more budget-friendly option.
  • Specialized Expertise: You can choose a contractor with specific expertise in the areas you need help with (e.g., email marketing, lead generation, workflows).
  • Flexibility: Scale your support up or down as needed, without the commitment of a full-time hire.
  • Fresh Perspective: Contractors bring an outside perspective and can often identify opportunities for improvement that an in-house team might overlook.
  • Motivated to Deliver: Contractors are often highly motivated to deliver results and earn your repeat business or referrals.

Cons:

  • Less Integration: Contractors may not be as deeply integrated into your company culture as a full-time employee.
  • Communication Overhead: Managing communication and project timelines with a contractor requires more coordination.
  • Availability: High-demand contractors may have limited availability, especially during peak seasons.

I also wrote a blog related to this topic: The Power of HubSpot Consultancy

So, Which is Right for You?

The best choice for your business depends on your specific needs and budget.

  • If you have a large, complex HubSpot portal and require ongoing, full-time support, an in-house team might be the best fit (again, if you are ready to invest substantial funds into maintaining your employee(s) on board).
  • If you have a smaller budget, need specialized expertise for specific projects, or want the flexibility to scale your support as needed, a HubSpot consultant might be the more cost-effective and efficient option.

Pro Tip: Many businesses choose a hybrid approach, hiring a full-time HubSpot administrator to handle day-to-day tasks and partnering with a consultant for strategic guidance and specialized projects.

HubSpot Maintenance: A Necessity, Not a Luxury

Regardless of whether you choose an employee or a contractor, investing in HubSpot maintenance is essential for maximizing your ROI. A well-maintained HubSpot portal ensures your data is accurate, your campaigns are running smoothly, and your sales team is equipped with the tools they need to succeed.

Need Expert Help with Your HubSpot Portal?

If you're looking for a trusted HubSpot partner who can help you strategize, execute, and optimize your HubSpot initiatives, look no further than OptimizeHub - flexible, customized solutions to meet your unique needs. Contact us today by filling out a form below: